Preliminary Website Analysis
This involves a detailed analysis of the website looking for strengths and weaknesses vis-a-vis those of the competitors. Various areas of concern are theme of the website, site structure, keyword density, quality of the content, broken links, loading time etc.
Keyword Analysis
The first step to better organic search engine positioning is choosing the right keywords. The next and most critical step in optimizing the rank or natural position of a website is the selection of right keywords and their placement in appropriate location of the webpages. Our experts analyze the objective and the theme of your business and then carry on keyword research leading to the selection of target keywords including all relevant variations. It is also important that the selected keywords are placed evenly all over the website.
Page Optimization
We work on page optimization improving the relevancy of the title, description, content, ALT and the Meta tags to match your business and the objective of your website.
Optimize the appearance of the site in the Search Engine Listings
Many websites despite natural high ranking, do not get enough traffic. The reason generally is due to poor listing in the search engines as most Search Engines display the Description tag, Title tag and a few words from the content in the search engine listing. Therefore along with keyword analysis and content optimization, the appearance of the site in search engine listing is also important.
Be careful not to Spam the search engines
Many experts while trying to improve the search engine ranking of a site fail to differentiate and cross the thin barrier between Optimization and Over Optimization. This is where abuses like Cloaking, Keyword Stuffing, Link exchanges from Bad Neighborhood come into existence. Resultantly, these kind of mistakes by people often force search engines to ban their sites. While working for our clients, we take care that no such thing happens.As a policy of our company we use only ethical means for Search Engine Optimization.
Manual submission to search engines and directories
One of the important way of search engine submission is a process involving manual submissions to search engines and directories. A large number of software are available in the market for search engine submission to thousands of search engines but are you aware of the fact that top 10 search engines account for 80% of global searches.
There for Search Engine Optimization Service we ensure that manual submission is in respect of the most popular search engines and directories.
Link Building / Link Exchange
While executing our strategy, we combine Search Engine Optimization (SEO) and link building together to get faster results. To get a high search engine position or rank your website needs to be highly optimized for keywords and needs incoming links with keywords in the anchor text.
Monitoring and Reporting
We understand that proper monitoring and reporting is essential to any project. Therefore, in our service we include regular monitoring and reporting of the improvement in the search engine as an integral part. |
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